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Bob Sievert founded First Tier in an attempt to help busnesses recognize and utilize the marketing channels of the current digital age. Choosing to start an agency over a promising career in finance, Bob and the First Tier team understand the challenges and rewards of owning and running a business. NFL players, multinational companies, and political leaders have all sought out First Tier for advice and guidance in regards to their marketing needs. Bob holds a Masters in Finance and a Bachelor's in economics and entrepreneurship from the University of Miami.